On a lighter note, the nation of New Zealand recently considered a new flag, an effort fueled by the desire to assert a post-colonial identity. Yet to the disappointment of flag change advocates, voters ultimately chose to keep the existing flag over the other finalist, the Silver Fern flag.
If our country was a car, what would our brand be?
To anyone who’s ever been part of a design selection committee, it’s not entirely surprising that a nation might fail to agree on a piece of collective art that would serve as a national brand and identity. Or agree that any change was needed at all.
Fire the Lazar!
According to its designer, “The laser beam projects a powerful image of New Zealand. I believe my design is so powerful it does not need to be discussed.”
The final five designs picked by voters in the lead-up to the final vote:
For those taking the challenge seriously (if not conventionally), some outstanding graphic design ensued:
A Different Drum
Other designs from the complete gallery, well, went a different way:
Designing in Context Matters
Throughout the decision process, project designers created virtual waving flags to enable voters to see the flags in their natural context and try-before-they-buy.
My Flag Idea
Koru design in blue + 4 red stars):
Flags Must Wave
And, of course, the fluttering version via — wait for it — the Makesweet Flying Flag generator (thank you, internets!):
Apparently a windy day.