"THE CUSTOMER is not dependent on us—we are dependent upon them.
THE CUSTOMER is not an interruption of our work—they are the purpose of it.
THE CUSTOMER is not an outsider to our business—they are a part of it.
WE are not doing them a favor by serving them—they are doing us a favor by giving us the opportunity to do so.
THE CUSTOMER is the person who brings us their wants—we will continue to serve them to the best of our ability."